Our Vision for The Free featured image of Sunni and Hannah standing back to back.

Our Vision for The Free

At The Free, our story began the same way many do, with family, food, and a shared realization that eating safely shouldn’t be so hard.

We’re a mom and daughter-in-law team who have both lived the ups and downs of navigating food allergies, sensitivities, and Celiac disease. From reading every label twice to bringing our own meals to gatherings, we’ve experienced firsthand the challenges that come with trying to keep food joyful while keeping it safe.

Like our mission, our vision is simple: 

At The Free, our vision is to be your trusted guide—providing education, advocacy, and practical resources to help individuals thrive and foster awareness within homes, communities, and food establishments. We imagine a world where living gluten-free and dairy-free feels safe, simple, and easily accessible. Together, we can create a more inclusive and understanding world for those living with dietary restrictions.

Our Vision is Rooted in Real Life

Every resource we share and every story we tell comes from our own experience. We know what it’s like to feel left out at the table or to second-guess every bite. That’s why The Free was created—to make information easy to understand, to simplify gluten-free and dairy-free living, and to bring back the joy of eating.

Our mission is rooted in gluten-free awareness and inclusive dining. We want people to feel comfortable asking questions, to recognize safe options, and to feel welcome wherever they eat. Food should unite us, not separate us.

Building Inclusive Dining Experiences

True inclusive dining means more than offering one or two gluten-free items on a menu. It means understanding how cross-contamination works, labeling ingredients clearly, and ensuring everyone at the table has something they can safely enjoy.

We hope to inspire allergy-friendly restaurants and food professionals to see the impact of their efforts—not just on their menus, but on the lives of the people they serve. Awareness leads to action, and action leads to change.

A Community Connection

We believe that awareness starts with conversation. Through The Free, we aim to create community connections between families, individuals, and businesses who share the same goal: to make safe, enjoyable dining experiences available to everyone.

We see The Free as more than a website. It’s a movement built on real stories, real challenges, and real solutions. By sharing our journey and connecting with others, we’re helping to normalize conversations about food safety and allergy awareness, one meal at a time.

Looking Ahead

Our vision for The Free is to continue growing as a trusted voice for those navigating food allergies and intolerances. We want to keep expanding our educational resources, partnering with allergy-friendly restaurants, and highlighting individuals and families who are making a difference in their communities.

Every article, guide, and recipe we share comes from a place of understanding, because we’ve been there too. And as a women-owned company, built from our family’s experience, we’re proud to be part of something that brings both information and hope to others.

Join Our Vision for The Free

We’re here to educate, connect, and empower anyone living gluten-free or dairy-free. Together, we can continue to grow gluten-free awareness, promote inclusive dining, and strengthen our community connection through compassion and understanding.

Keep Exploring — There’s More to Love

Don’t stop here! We’ve got even more helpful posts, recipes, and real-life tips waiting for you. Dive into more gluten-free and dairy-free goodness and keep living The Free way — one confident choice at a time.

Picture of Hannah Baerwalde

Hannah Baerwalde

Hannah is the co-creator of The Free and a passionate advocate for gluten-free and dairy-free living. After navigating her own health journey, she’s dedicated to helping others find simple swaps, delicious recipes, and confidence in living allergy-aware. When she’s not writing or testing new GF/DF finds, you’ll find her spending time with family or curled up with a good book.

Download Your FREE Be Free Guides

Created with Care... We’ve poured our years of gluten-free and dairy-free experience into these Be Free Guides to make your journey easier, safer, and a little more enjoyable! Each one is filled with our favorite tips, swaps, and checklists — ready for you to print or save right on your phone so you can live The Free way, anywhere you go.
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