The brand image is behind the text overlay for the Blog post: Welcome to The Free.

Welcome To The Free

We’re so glad you’re here.

At The Free, we believe everyone deserves to live and eat without fear, free from hidden ingredients, constant label-checking stress, and that uneasy feeling that comes from not knowing what’s safe. Whether you’re living with Celiac disease, a dairy allergy, lactose intolerance, or are simply choosing a gluten-free and dairy-free lifestyle for your health, you’ve found your community.

We created The Free to make gluten-free and dairy-free living easier, friendlier, and way more delicious.

Who We Are

The Free is a women-owned, allergy-aware brand built on the belief that food should make you feel good — not left out. We know firsthand how challenging it can be to navigate life with food allergies or sensitivities, and we wanted to create a place where people could find real support, reliable information, and a little bit of encouragement along the way.

We’re not doctors, but we are passionate about educating, empowering, and uplifting the gluten-free and dairy-free community. Whether you’re newly diagnosed or have been on this journey for years, our goal is to make your daily life a little easier, one resource, recipe, and reminder at a time.

Our Mission

At The Free, our mission is simple:

To support, educate, and inspire those living gluten-free and dairy-free — so you can eat confidently, live fully, and feel your best.

We’re here to help you:

  • Understand your body and your allergies.
  • Find trustworthy gluten-free and dairy-free resources that actually make sense.
  • Discover safe swaps for your favorite foods.
  • Learn how to handle dining out, social events, and holidays with ease.
  • Connect with a community that gets it.

Because when you feel supported, you can start focusing on what really matters — enjoying life again.

What You’ll Find Here

The Free is your go-to GF/DF resource hub — a one-stop destination for all things gluten-free and dairy-free. Here’s what you can expect when you explore www.thefreenow.com:

  • Recipes & Food Inspiration – Simple, safe, and delicious recipes that prove “free” doesn’t mean flavorless.
  • Shopping Tips – Learn how to read food labels, find safe brands, and navigate grocery aisles with confidence.
  • Allergy Awareness – Educational posts about food allergies, intolerances, and conditions like Celiac disease and lactose intolerance.
  • Community Support – A space for encouragement, shared experiences, and helpful advice from others living “The Free” way.

Whether you’re here for practical tips, product recommendations, or just to feel seen — we’ve got you.

Why “The Free”?

Because freedom looks different for everyone. For us, it’s being free from discomfort, free from confusion, and free from fear when it comes to food.

It’s about empowering you to live boldly, eat confidently, and celebrate the joy of feeling good again.

At The Free, we’re not just building a website — we’re building a movement of awareness, inclusion, and education for anyone navigating food allergies or sensitivities.

Join the Movement

We’re so excited to share this journey with you! Whether you’re here to learn, connect, or find your next favorite GF/DF recipe, you’re part of something special.

Explore The Free today — download your Be Free Guides and discover all we have to offer at www.thefreenow.com.

Together, we can make living gluten-free and dairy-free easier, more enjoyable, and — most importantly — freeing.

Discover the Heart Behind The Free

Meet the women who turned personal challenges into purpose! Read Sunni’s story and Hannah’s story to learn how our gluten-free and dairy-free journeys inspired The Free—a place built to educate, empower, and help you live free every day.

Download Your FREE Be Free Guides

Created with Care... We’ve poured our years of gluten-free and dairy-free experience into these Be Free Guides to make your journey easier, safer, and a little more enjoyable! Each one is filled with our favorite tips, swaps, and checklists — ready for you to print or save right on your phone so you can live The Free way, anywhere you go.
Free Stuff
Picture of Hannah Baerwalde

Hannah Baerwalde

Hannah is the co-creator of The Free and a passionate advocate for gluten-free and dairy-free living. After navigating her own health journey, she’s dedicated to helping others find simple swaps, delicious recipes, and confidence in living allergy-aware. When she’s not writing or testing new GF/DF finds, you’ll find her spending time with family or curled up with a good book.

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